Using the Balanced Scorecard and the Analytic Hierarchy Process to Rank the Key Performance Factors in the Iranian Banking Industry
نویسندگان
چکیده
Ranking the appropriate Key Performance Factors (KPFs) for banks in Iran is vital determining focus of bank’s economic growth and development. Although identifying KPFs important outgrowth Iranian banks, one most critical performance drivers establishing strategy management framework infrastructure to drive strategic banks. The Balanced Scorecard (BSC) methodology a multidimensional system that provides leaders with tools identify industry forces, develop plan causal linkages, align an organization, performance, evaluate organizational BSC was conceptual used this study along Analytic Hierarchy Process (AHP) method. population consists 25 professionals Banking Network (IBN). A purposive judgmental sample arrive at size. aim identify, rank, prioritize determine best path forward advance goals strengthen nation’s economy. AHP method guided decision banking professional industry. were grouped together according BSC’s four perspectives: financial, customer, inner process, learning & growth. provided implications makers highest financial perspective value-added, customer future years profit, internal process given facilities, average work life employee.
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ژورنال
عنوان ژورنال: Open Journal of Business and Management
سال: 2023
ISSN: ['2329-3292', '2329-3284']
DOI: https://doi.org/10.4236/ojbm.2023.113075